“[…] What the image appears to suggest at face value is that brain activity is increased after a short bout of exercise (a 20-minute walk). Sounds reasonable, right? We know that exercise has various effects on brain function, and exercise in general is definitely a good thing, now that the Western world is suffering from massive rates of obesity, diabetes, etc. I really don’t have a problem with the message here, more in the way that it’s presented.
The brain images are clearly from an EEG, but beyond that, there’s very little information in the images about what it actually represents. […]
People who do this kind of work are very clued-in to these kinds of issues, and would always look for a colour-scale on these kinds of images in research papers. Clearly though the general public aren’t that conversant with statistical issues in brain imaging, because why would they be? […]
As something of an aside, is an increase in brain activity necessarily a positive thing? Oxidative stress can potentially occur as the result of an increase in brain metabolism, and oxidative stress has been implicated as a potential causal factor in a huge variety of problems, from cancer to Alzheimer’s. One could even argue that lower brain activity is better because it indicates a more efficient use of cognitive resources; performing the same task, with less activity, equals greater efficiency. Although using the concept of ‘efficiency’ in this way is currently fairly controversial.”
— NeuroBollocks
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